Aimia has great ambitions. We’ve set our sights on being a leader in Corporate Social Responsibility (CSR) – or as we call it at Aimia, Social Purpose. We aim to be known as a socially responsible company, with a strong ethical and distinctive culture, that uses its unique talents to achieve sustained and robust revenue growth while driving social good and impact. We want to make a meaningful difference. Together, we not only make business personal, we make business personal for the common good. That is our social purpose.