Aimia’s airline expertise includes a global network of experienced consultants, many of whom came from within the airline industry. Supported by a range of specialists and analysts, we design and deliver tailor-made solutions for our clients.


Sandra Diem – Vice President Global Business Development - Travel
Sandra Diem leads Aimia’s Global Business Development for travel. She has more than 25 years of experience developing travel loyalty programs. She began working for Aimia more than 15 years ago starting at Air Canada, as part of the small program team that created Aeroplan in 2005. During that time Sandra was a major contributor to the first commercial agreements between Aeroplan and Air Canada, in addition to starting Aeroplan’s CRM, Rewards Management and Member Management departments. She has worked with many airlines around the world and has been a speaker at airline loyalty program conferences. Sandra was part of Aimia’s multi-disciplinary team that executed the investment in PLM in 2010.

Sandra holds a Bachelor of Environmental Studies degree from the University of Waterloo and an MBA from the University of Western Ontario (Ivey School of Business).



Evert de Boer – General Manager Global Business Development - Travel
Evert de Boer specializes in identifying, and bringing to fruition, investment and partnership opportunities for Aimia in the global travel space.

With more than 14 years of extensive experience in optimizing airline loyalty programs, and having worked around the world, Evert enjoys a unique view of the opportunities airlines have today to maximize the value of their frequent flyer programs – and how to articulate that value. 

Evert has been a guest speaker at numerous events and institutions, including Cranfield’s School of Aeronautics (United Kingdom) and Toulouse ESC’s Aviation MBA (France). He has published numerous articles on frequent flyer programs and travel loyalty. His most recent article, on 30 years of frequent flyer programs, appeared in the June 2012 edition of the Journal of Air Transport Management. 

Evert earned a Master of Science degree in International Business Administration at the University of Maastricht, the Netherlands and Universidad Carlos III de Madrid, Spain. 

He is a graduate of the Berkeley-Nanyang Advanced Management Program from the Haas School of Business at University of California at Berkeley, and Nanyang Business School at Nanyang Technological University, Singapore. 

Evert has lived and worked in Amsterdam, Dubai and Montreal and currently lives with his family in Singapore.