Global Report

A New Era of Data Openness:
The 2015 Aimia Global Loyalty Lens

The 2015 Aimia Global Loyalty Lens identifies a golden moment for marketers around the world as consumers—led by millennials and Gen Z—share data more openly with companies.

2015 Offers a Golden Moment for Marketers

Making Business Personal

About 2015 Aimia Global Loyalty Lens

Nearly 70% of respondents from France are members of supermarket loyalty programs, as opposed to around 45% of Germans.

With gastronomy also key to its culture, Italy has the highest percentage (73%) of loyalty to supermarkets among all countries studied

Worldwide, supermarket loyalty programs have achieved penetration of 56% on average.

IN THE NEWS

DATA EXCHANGE ECONOMY: Consumers willing to share personal data for a fair return. But global report from Aimia shows businesses worldwide are failing to deliver on this exchange. -Read More

More consumers are giving up their personal data, but what are they getting for it? A new study says they don't think they're getting enough. John Boynton with Aimia explains the research. -CTV News (Video)

80% Of Consumers Willing To Share Info, But Few Think They’re Getting Much In Return. Marketers who are wary of using consumers’ data might be encouraged by a new survey from Aimia. - CMO.com

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