Aimia Intelligent Research at IIeX Europe conference in Amsterdam
February 21, 2017 - Made you Look! Made you stare! Aimia IR present their eye-tracking panel at the IIeX Europe conference in Amsterdam. Maria Sealey, Managing Director of Aimia IR, and Colin Deller, Sales and Operations Director of Aimia IR, explain what kind of digital advertising consumers truly look at.
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Powered by Aimia:Lumen: just because your digital ads CAN be seen, doesn't mean that they WILL be seen. Our panel uses Aimia:Lumen's eye tracking technology to help brands understand what people actually look at - and what they ignore. The solution provides robust, behavioural insight to drive creative pre-testing, campaign tracking and media pricing across platforms.
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