Maria Sealey speaks at IGD conference
Maria Sealey, Managing Director of Aimia IR and Mike Follett Managing Director of Lumen will be speaking at the IGD Online and Digital Summit presenting insights from the Aimia-Lumen Attention online panel and the power of attention data versus traditional viewability and clicks data.
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Powered by Aimia:Lumen: just because your digital ads CAN be seen, doesn't mean that they WILL be seen. Our panel uses Aimia:Lumen's eye tracking technology to help brands understand what people actually look at - and what they ignore. The solution provides robust, behavioural insight to drive creative pre-testing, campaign tracking and media pricing across platforms.
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