Sandra Diem – Vice President Global Business Development - Travel
Sandra Diem leads Aimia’s Global Business Development for travel. She has more than 25 years of experience developing travel loyalty programs. She began working for Aimia more than 15 years ago starting at Air Canada, as part of the small program team that created Aeroplan in 2005. During that time Sandra was a major contributor to the first commercial agreements between Aeroplan and Air Canada, in addition to starting Aeroplan’s CRM, Rewards Management and Member Management departments. She has worked with many airlines around the world and has been a speaker at airline loyalty program conferences. Sandra was part of Aimia’s multi-disciplinary team that executed the investment in PLM in 2010.
Sandra holds a Bachelor of Environmental Studies degree from the University of Waterloo and an MBA from the University of Western Ontario (Ivey School of Business).