At Aimia we believe Channel partners have a direct impact on Customer Loyalty. Our experienced team develops Channel Communications Strategies to engage and inspire your partners to deliver your brand promise consistently to your customers.

Our channel and business customer communications programs have the ability to target your high potential partners based on where they actually spend, to deliver relevant marketing across all sectors.

We unlock powerful insight to create meaningful marketing communications programs. Our capabilities include:

  • Promotional Communications: Fully integrated campaigns to generate enthusiasm and participation in your meetings, conferences, events and incentive programs
  • Training Communications: Announcing, preparing and training your network on product and process launches
  • Acquisiiton Campaigns: Integrating online, print, mobile, social, paid media, social media and virtual communications to attract the right audiences to your initiative

Our proven loyalty lifecycle is the foundation of an effective loyalty communications strategy. We use program analytics, leveraging multiple layers of segmentation – including needs-based, behavior-based, and value-based models – to drive personalized, relevant messaging and promotions through the appropriate channels for your audience. Our campaigns are designed to:

ATTRACT. Create awareness and interest in your initiative.

MOTIVATE. Provide training, reinforce program rules, and promote program benefits.

ACHIEVE. Provide guidance and status on accomplishments.

CELEBRATE. Recognize and reward accomplishments.

PROMOTE. Recognize and leverage the excitement of successful participants.

Our campaigns are supported by communications planning and in-house design, editorial, mobile, social, virtual and media planning expertise.

At Aimia, we help you to design effective curriculums and training for your important channel partners and their employees. We work with audiences ranging from Channel Leaders, Supplier Leaders, Channel/Supplier Management and Channel/Supplier Employees.

We provide the right tools to help your channels succeed; rewarding those who excel is at the forefront of our thinking. We combine our full suite of services to offer a curriculum targeted toward your team and your goals.

The Aimia performance improvement team is degreed, certified and award winning in the channel space.