It all began in 1938 with Curt Carlson's launch of the Gold Bond Stamp Company - a seminal event in loyalty marketing that saw Gold Bond stamps become one of the world's premier examples of loyalty currency, and Carlson Marketing become a world leader in customer loyalty management. While Mr. Carlson lacked all of the modern database and communication tools available to marketers today, the core idea - that businesses could issue promotional currency as deferred discounts to consumers to reward them for their loyalty - still drives customer loyalty strategies today.
Aimia’s Proprietary Loyalty Service now incorporates Carlson Marketing’s global loyalty marketing services and builds on the company’s heritage by leveraging its global footprint to deploy our full suite of loyalty management services to manage hundreds of the world's largest and most successful customer and business loyalty initiatives. We deliver our loyalty expertise across all vertical industries, geographies and channels for both consumer and business-to-business brands.
The recent acquisition of EIM – Excellence in Motivation, further strengthens Aimia’s capabilities and geographic presence in the U.S. EIM is a full-service performance-improvement and business loyalty company that specializes in creating incentive programs and marketing solutions that deliver results for its clients.
And while we're proud of our heritage, we aren't content to rest on our laurels. As leading innovators in digital, mobile and social media marketing, we continue to deliver leading-edge loyalty solutions for our clients. Let us bring our expertise to help you boost your brand and business. We'll help you get closer to your best customers, employees and channel partners.