What We Do

Aimia acts as a strategic advisor, investor, and service provider to airlines around the world. Aimia’s roots in the airline industry run deep. In 1984, its corporate forerunner was the frequent flyer program of Air Canada. During the intervening decades it has grown from a frequent flyer program into a world leading loyalty services company. In 2005, Aeroplan became the world’s first successful spun-off frequent flyer program. Our experience and knowledge is instrumental to our ability to create and articulate value. Aimia optimizes airline loyalty programs for the maximum benefit of their hosts, partners, and participants. In the airline loyalty section, you can find out more about our work in the airline loyalty space.

Predict, Model, Enable and Measure Loyalty
Data is at the heart of everything we do. Our analytical tools and teams deliver data driven insights that range from customer acquisition and retention programs to strengthening relationships with channel partners and best customers.

We can predict the best way forward and provide analysis and recommendations based on a wealth of experience in working with local and global data. Our job is to make sure that the decisions we make about rewards, campaigns and programs deliver a predictable – and profitable – return. We quantify risks and examine audience behavior, engagement and attitude to ensure that the right treatments are presented at the right time to deliver the best results.

Staying Connected With Your Best Customers
We understand the importance of maintaining an ongoing connection with your best customers. That is why we operate both high touch (complex conversations or unstructured calls) and high volume (program queries and rewards redemption) contact centers for our clients’ programs.

With over 600 contact center seats worldwide, our contact center management capability can be delivered in dedicated or shared formats. We also operate real time webservies that enable your own contact center to service loyalty program calls. Our agents are able to become a bridge between your brand and your best customers.

Effective Loyalty Communications Help Put the “Inspiring” in Loyalty
The best loyalty “communication ideas” are bigger than a tagline born from the brand agency or an award-winning piece of creative from a boutique firm. Rather, THE most effective loyalty “communication ideas” must use data & technology to:

• Get people to DO what we require (change behavior)
• Make people STICK to a brand for a long, long time (maintain behavior)

With a clear understanding of who the customer is, where and when we are engaging them and why we're engaging them, Aimia develops smart, creative solutions that influence customer behavior.

Effective loyalty communications help put the “inspiring” in loyalty and requires a full set of capabilities.

• Creative - we deliver creativity that motivates behavior
• Digital - we reward interactions as much as transactions
• Media - we convert addressable audiences into actionable ROI
• Mobile - we mobilize relationships, not just campaigns
• Social - we activate known connections to influence relationships

"Communications” has become the 3rd dimension to modern, effective loyalty management with data and technology being the more expected, familiar dimensions. And, the most effective communications is the amalgamation of strong expertise in media/channels, creativity and digital/emerging technologies. Each of these areas is intertwined with the others – providing even greater opportunities than if apart.

LOYALTY COMMUNICATIONS

• Program Branding & Identity
• Communication Planning
• Member acquisition
• Multi-Channel Program
• Communications
• Customer Experience Design
• Digital Development
• Employee & Partner Training

Create Customer Experiences That Drive Loyalty
At Aimia, we take an innovative, strategically based approach for every customer experience we create. We offer omni-channel planning to engage customers at each phase of the customer life cycle. Our user-experience design creates customer-centric experiences that influence customer behavior, strengthen brands and drive profitability. And our solutions architecture and interactive development approach is based on an agile development framework and grounded exclusively for loyalty-based marketing.

We are relentless in our pursuit of finding smarter and better ways to drive both interactions and transactions for our clients. By leveraging emerging technology and data-driven insight, we create unparalleled user experiences that are powered by our core loyalty platform systems.

Harness the Power of Your People
In today’s economy, it’s important to look to the hearts and minds of employees as the means for success. This requires an increased focus on intangibles such as mission and vision, the quality of relationships and the culture of the organization.

A resource for assessing and managing a company’s culture is available through Aimia’s Positive Engagement Model. This model encompasses the six critical facets for building authentic employee-to-organization bonds: Achievement, Mastery, Connection, Well-Being, Appreciation and Innovation. It’s based on research emerging from new social sciences, positive psychology and positive change. It puts a focus on strengths rather than problems or gaps, allowing our clients to get the most from everyone in their organizations.

Connect With Your Customers in New Ways to Drive Engagement and Revenue
For over 30 years, we’ve helped some of the most prominent brands bring highly relevant new service and insurance products to their customers. Made available either as inclusive features on our clients’ core products, or as stand-alone optional fee features, our Enhancement Services programs deliver the powerful combination of increased brand engagement and meaningful incremental revenue.

We help strengthen your customer relationships and grow your business. Our turnkey Enhancement Services programs deliver valued assistance services, financial protection, and tools to save time and money, providing new touchpoints to lock your customer to your brand. What’s more, our customized marketing campaigns provide you with new ways to talk to your customers to deliver important brand messages, while delivering new revenue streams.

Deliver Events That Drive Business Results
Aimia specializes in designing and delivering events that engage, inspire and educate attendees. Whether it’s corporate events such as meetings, business conferences and incentive programs or marketing events such as product launches, road shows and user conferences, we handle every detail to ensure our clients get the highest return on their investment.

From event strategy, design and communications, to logistical planning, onsite execution and post-event measurement, we design events that deliver results. With our vast experience, we are able to help develop a strategy to ensure that our clients’ objectives are measurable and set well in advance. All event components can then be properly aligned with the key objectives.

To engage your guests with live and digital hybrid events, we offer a complete Virtual Engagement Suite. And our Award Services helps you deliver the perfect award to make the event more memorable.

Our people are among the most sought-after event management experts in the industry. And our unique measurement and analytic capabilities ensures our clients are getting a strong Return on Event.

Put Your Employees and Channel Partners in a Position to Succeed
A positive customer experience requires customer-facing employees and channel partners who are engaged, motivated and inspired. Aimia’s Learning experts can help train your people in a variety of ways. We offer everything from product training and employee certification programs to culture change initiatives and incentive & motivation programs. All designed to help you get the most out of your most important asset—your people.

Data-Driven Media to Better Engage Your Customers
At Aimia, we use data to inform our media strategies. It’s a big reason we have a proven track record for reaching and exceeding desired results. You can trust we’ll find the perfect balance of awareness and direct response to create the impact you need.

We specialize in acquisition campaigns, using a mix of strategic insights, functional expertise and emerging technologies to ensure we reach your target market effectively. We also make a point of reaching those who exhibit behaviors that make them likely to be in your target market. Then, we optimize campaigns daily to ensure your objectives are met.

Our areas of expertise include: Online, Search, Affiliates, Email, Mobile, Tablet, Print, Broadcast, Out of Home, Direct Mail, Radio and Event partnership. We have what it takes to help you find your best customers no matter where they are.

Mobilize Relationships, Not Just Campaigns
Mobilizing relationships goes beyond executing simple mobile campaigns for our clients. It’s about understanding consumer behaviors and attitudes and harnessing the power of mobile to deliver highly valuable and highly relevant messages. It’s about giving customers the ability to interact with our clients on their terms, whenever they want from wherever they want.

If mobile isn’t in your marketing plan today, then your plan isn’t complete. Now, more than ever, reaching customers via mobile is critical. It’s the ultimate way to get close to your customers to build lasting, more valuable relationships that are essential for your business.

Provide Relevant and Memorable Rewards for Your Audience
Aimia’s proprietary applications allow us to connect with every touchpoint across all key audiences. Our ability to deliver high-impact, customized rewards sets us apart.

From unique experiences and once-in-a-lifetime rewards to electronic gift certificates and relevant lifestyle awards, our data insights and analytics expertise ensures that we can recommend the ideal rewards for any audience.

Inspiring Motivated Performance
Aimia has more than 70 years of experience putting together unique and one-of-a-kind programs throughout the world. We create motivational strategies that inspire your employees and channel partners to achieve, and reward your top performers with a trip of a lifetime, an adventure that they cannot create on their own or rewards that ensure stronger lifetime performance.

Our people make the difference. We consistently rank above 9 (out of 10) in participant satisfaction scores. Our client’s love our staff and return year after year, because they value our partnership, love what we do and the way we do it, and recognize the business results we help them achieve.

Build the Relationships That Matter
With Social Connections Relationship Management, the convergence of social media and loyalty, Aimia activates known connections to build profitable relationships. We identify connections from spheres of influence within our clients’ brands and create a two-way exchange with both compelling content and awards. This enables us to build lasting, loyal relationships, to increase advocacy and to drive higher revenue.

Social Connections Relationship Management is changing business as usual. Activating data points and social tools to create new and authentic ways to connect has become the standard, not the rule to build trusting, lasting relationships. It’s about strategy, not technology. We bring together business objectives, customer needs and innovative technology to create an integrated, holistic view of influential connections.

Prove Clients Can Do More With Less
Aimia’s Strategic Alliances team identifies, values, negotiates and executes new partner relationships for our clients across a number of industries. Our strong knowledge of the travel and hospitality, financial services, retail, CPG, telecommunications, pharmaceutical/healthcare, and emerging markets helps us build cost effective, creative and comprehensive relationships that positively impact bottom lines.

We understand the importance of aligning with the right partners to optimize key marketing opportunities. It allows our clients to do more with less and be more prudent with their marketing budgets. And it delivers profitable business growth.

Devise a Plan to Navigate the Entire Customer Journey
Aimia helps clients through their loyalty journey, and loyalty strategy is the first step. With a set of proprietary methodologies, including the Relationship Strength Index (RSx), the Culture of Positive Engagement and 360-degee touchmaps, we leverage data and analytics to drive our loyalty models and solutions, whether they are point-based approaches or non-point based programs. We do this because we recognize that the knowledge captured from data insights and the emotional insights will drive whatever follows.

Creating and delivering an end-to-end customer journey requires a fully integrated loyalty approach that works across multiple channels and platforms. We have experience with all types of stakeholders and are able to unlock your company’s hidden assets to execute strategies. We make this happen by integrating a sophisticated, and time-tested model that is designed to drive your long-term success.

Optimize Strategies with Loyalty Technology Platforms
The technology platforms that Aimia builds and operates provide the data and tools to change behaviors. Our sustainable models are built on secure, reliable, scalable platforms that reduce costs and optimize marketing strategies across a range of major sectors.

Our proprietary loyalty package is a cross-industry loyalty offering. It’s a configurable application with multiple components and the ability to:

• Manage multiple business and customer loyalty programs
• Link to our e-commerce and rewards redemption facility
• Integrate with mobile and social media
• Connect with contact centers
• Connect with campaign management
• Manage partnerships
• Generate and track unique codes for CPG or retail programs