Aimia acts as a strategic advisor, investor, and service provider to airlines around the world. Aimia’s roots in the airline industry run deep. In 1984, its corporate forerunner was the frequent flyer program of Air Canada. During the intervening decades it has grown from a frequent flyer program into a world leading loyalty services company. In 2005, Aeroplan became the world’s first successful spun-off frequent flyer program. Our experience and knowledge is instrumental to our ability to create and articulate value. Aimia optimizes airline loyalty programs for the maximum benefit of their hosts, partners, and participants. In the airline loyalty section, you can find out more about our work in the airline loyalty space

Driving Loyalty And Brand Advocates
Aimia helps our automotive clients increase customer loyalty and advocacy by building strong relationships with their dealers, dealer employees and customers. We leverage data and insight and consider every touch-point in the development of award-winning media, communications, training, meetings, conferences and events, recognition and reward solutions, and customer contact and CRM strategies that deliver measurable results.

We have decades of experience helping our clients build strong relationships — rooted in reciprocal trust, alignment and commitment. We'd love to roll up our sleeves with you and discuss ways to build your bottom line through increased loyalty and advocacy.

Helping Packaged Goods Companies Increase Market Share
Aimia understands loyalty and how to influence shopper behavior. We’ve delivered 21-24% share increases and helped some clients achieve more than a 3-to-1 ROI. With Coca-Cola and Pampers, we recommended a number of modifications to their existing programs and achieved double-digit improvements in ROI, resulting in millions of dollars.

There are several reasons we are best suited to help your business in this sector:

• Our understanding of how the mechanics of a CPG or FMCG loyalty program work
• Our ready-built platform that delivers all the functionality of a loyalty program designed for this industry
• The way we leverage data to communicate to members and serve up offers at the individual consumer level
• A partnership marketing group that understands how to leverage these brands and the emotional assets that strong consumer brands bring with them
• Our patented code-based technology, with a continuous point accumulation element, that can give your product an edge

In essence, Aimia has the complete package that remains unmatched in this industry.

Rich Understanding of the Financial Services Customer Lifecycle
Aimia uses a data-rich, insight-driven approach to craft strategic and tactical recommendations that build long-term loyal relationships between our clients and their customers. Our core strengths help financial institutions increase metrics in these 5 areas: Acquisition, Activation, Usage, Retention and Overall Loyalty.

Many of our clients are very interested in finding cost-effective ways to generate new revenue streams for their organizations and Aimia has several ways of doing that. At a high level, these solutions have low or no cost of entry, are scalable, require minimal client resources and can generate significant revenue for finance/insurance companies while building engagement and loyalty within their customer base.

Valued Partnerships Drive Success
Some if the world’s largest technology companies trust Aimia to bring them closer to their employees, channel partners, and business customers. For more than 20 years we have been executing successful strategies that begin with data to inform targeted acquisition campaigns, dynamic user conferences, and a variety of live and virtual meetings, sales incentives, and reward & recognition programs.

At Aimia, we create insightful solutions, deliver with flawless precision, and produce measurable results.

Employee Engagement and Sales Incentive Marketing
Aimia is a trusted, strategic partner in the pharmaceutical industry because we understand compliance issues and we keep up with the latest trends. Our uniquely experienced team includes health care providers, researchers, and lawyers deeply familiar with the industry. We have a proven, process-driven approach that brings clients back year after year.

Everything from incentive programs for employees and channel partners to meetings and events is delivered with flexible, cost effective technologies. This allows us to increase performance, brand loyalty and profitability for our clients. We’ve achieved a 100%+ ROI through reduced employee turnover and higher sales attainment for one client. Another needed a .03% sales lift to break even on their program investment and we delivered a 6% lift. In other words, we love exceeding expectations.

Leading Innovators in Retail Loyalty
Aimia’s understanding of the retail loyalty industry has allowed us to create loyalty programs from scratch as well as improve existing programs to increase ROI.

A true loyalty program offers an incentive and a reciprocal relationship with the consumer. However, it also uses data analysis to understand customers’ behaviors (what and when a customer is buying, how frequently they spend time on the web site, do they interact with a mobile device, etc.). This is important information to leverage to create a reciprocal relationship between our clients and their customers.

Expertise Drives Measurable Success
Aimia’s knowledge of the telecommunications industry is borne from years of strategic partnership with some of the industry’s more notable brands. Our offerings include everything from strategic program design to communications and digital engagement to incentives, event management and analytics. Each project has given us deeper insight into what makes this industry tick.

In the telecommunications industry, we deliver employee and channel partner loyalty programs with measurable results.

World Leader in Travel and Hospitality Loyalty
Loyalty in the travel and hospitality industry is exceptionally challenging because of consumer pressure for something new, exciting and relevant while marketing budgets continue to be slashed. With Aimia’s experience and innovative technology, we help our clients overcome these challenges.

The driver for the travel and hospitality industry now is data. Our technology is essential for our clients’ ability to use data to be smarter with marketing efforts. And we have experience working within ever shrinking budgets. We can show clients where to get money from their existing budgets to get the biggest ROI. This gives our clients a distinct advantage and it’s the reason we’ve been industry leaders for over three decades.