Jay Lee expertise solidifies Aimia’s leading loyalty management position in the marketplace

MINNEAPOLIS, June 21, 2012 – Liz Graham, Aimia’s President & CEO for the U.S. and Asia Pacific regions is pleased to announce the appointment of Jay Lee to the newly established role of Chief Strategy Officer, U.S. Joining Aimia from American Express OPEN, where he led New Business Development, Lee brings to Aimia deep expertise in business development, product management and technology as well as a strong track record of building strategic partnerships and driving new product development.

With, proven capabilities in strategic consulting and technology solutions, Lee will enhance and complement Aimia’s team of loyalty experts and contribute his insight to driving success for Aimia’s clients and emerging areas of growth across all key industry verticals.

At American Express, Lee built innovative partnerships for OPEN’s small business owners and expanded the business footprint into alternative payment transactions and financing, emerging distribution channels, and next-generation marketing capabilities. Prior to American Express, he launched multiple and highly successful card products and partnerships for such well-known brands as General Electric and FleetBoston. Lee previously held leadership roles at Mitchell Madison Group and JP Morgan.

“Jay’s experience in strategic planning and business development are a great advantage to Aimia’s current and emerging client groups. Our U.S. team is very excited to begin working with Jay, and are confident our clients will benefit greatly from his breadth of loyalty management skills,” said Graham.

About Aimia
Aimia Inc. ("Aimia") is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a US-based private company operating in merchant-funded transaction-driven marketing for electronic banking.

Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AIM) and has over 3,400 employees in more than 20 countries around the world. For more information about Aimia, please visit www.aimia.com. Follow us on Twitter: http://twitter.com/#!/aimiainc.