Today the UK’s largest loyalty programme, Nectar, and leading UK charity Oxfam launch an innovative new partnership. The partnership commences with an opportunity for Nectar collectors to spend their points to buy gifts from Oxfam Unwrapped – Oxfam’s poverty busting gift ideas that help to change lives around the world.
Available to purchase at nectar.com from 1,000 points to 5,400 points, Nectar will have ten gifts available to buy including:
- Share in a farmyard
- Feed a family
- Give girls a head start
- School supplies
- Care for mums
- Educate a child
- Teach a teacher
- Safe water for 10 people
This is just the first stage in the partnership between Nectar and Oxfam with further opportunities being explored to work together in 2013.
Commenting on this latest addition to the Nectar programme, James Frost, Nectar’s Marketing Director, says: “We’re delighted to be launching a new partnership with Oxfam. At Nectar, we know that our collectors are hugely responsive to partnerships and opportunities that they truly believe in and we’re confident that this latest partnership will be positively received. We look forward to deepening this relationship with exciting and innovative new opportunities in the months to come.”
Rick Lay, Oxfam Unwrapped manager adds: “We're really excited about this unique partnership with Nectar, where collectors are being given the opportunity to use their points to buy gifts that can really make a difference to people's lives. It's very likely that this is the first time that people will be able spend their Nectar points on goats and chickens! These purchases will go a long way to help support Oxfam’s work around the world giving people the resources and skills to help their family and community overcome poverty.”
This partnership is part of Nectar’s continued drive to encourage positive behaviour change, building on existing opportunities for collectors to earn points for reusing carrier bags at Sainsbury’s, switching to paperless billing with British Gas or recycling with Birmingham City Council.
For further information, contact:
Emma Dennis, Fishburn Hedges
020 7839 4321
Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management.
In 2012, Nectar is celebrating 10 years of rewarding British shoppers and has given back almost £2 billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.
Over 18.5 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 500 leading online retailers.
Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.
For more information about Nectar, please visit: www.nectar.com.
Oxfam is a global humanitarian, development and campaigning organisation working with others to overcome poverty and suffering. Since its Oxford-based beginnings in 1942, it has grown into a worldwide force. Oxfam is now working in nearly 60 countries on a diverse range of projects, from providing emergency water sources to supporting community health projects.
Oxfam GB is affiliated to Oxfam International, a global confederation of 15 independent Oxfams which share the same purpose.
About Oxfam Unwrapped
Oxfam Unwrapped is Oxfam’s range of charity gifts and this year marks its 9th anniversary. Oxfam Unwrapped gifts are used in Oxfam’s programme work in communities living in poverty around the world. The purchaser receives a card to pass on to the recipient of the gift who can then go online to learn about the big difference their gift has made. Since its launch in 2004, Oxfam Unwrapped has raised £65 million for Oxfam and funded projects in more than 60 countries