Nectar, the UK’s largest loyalty programme, will celebrate its 10th birthday in September with an interactive PR and social media campaign fronted by TV comedian Dom Joly as he helps to say thank you to as many of Nectar’s 18.5million card holders as possible.
The campaign will launch this week on Nectar.com and through the Nectar Facebook page (www.facebook.com/nectar) and Twitter feed (www.twitter.com/nectar) asking the community to suggest fun and interesting ways in which Dom could personally thank them for their support over the last ten years.
Some of the best ideas put forward by members of the public will be brought to life during the main activation stage of the campaign, when Dom will take to the road for a multi-city tour of the country. The tour will take place over the long weekend of 14-16th September and will be supported by ongoing national and regional PR as well as social media activity.
James Frost, Nectar Marketing Director, says: “With our 10th birthday being such a momentous milestone we want to ensure that we mark the occasion by thanking our cardholders who have made the first ten years possible.
“By bringing Dom Joly on board to help us celebrate we’ll be adding quirkiness, fun and a touch of mischievous Dom Joly humour to the proceedings, all of which should create a unique and interactive way of thanking our loyal card holders.”
Dom Joly’s involvement in the Nectar 10th birthday celebrations is the first activity to be announced in a multi channel marketing campaign, which will be activated throughout 2012. Further detail on other activity will be announced in the coming weeks.
For further information, contact:
James Regal or Katy Jameson at Clarion Communications
0207 343 3108 / 3142 jregal@clarioncomms.co.uk / kjameson@clarioncomms.co.uk
About Nectar
Nectar, the United Kingdom’s leading coalition loyalty programme, is owned by Aimia, a global leader in loyalty management.
In 2012, Nectar is celebrating 10 years of rewarding British shoppers and has given back over £1.7 billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.
Over 18.5 million collectors earn Nectar points when shopping for groceries, doing DIY, booking a holiday, paying household bills, buying petrol and even getting their car serviced. Collectors also earn Nectar points every time they shop online via nectar.com at over 500 leading online retailers.
Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.
For more information about Nectar, please visit: www.nectar.com