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Thumb Date Download Description
August 3, 2011 NEW RESEARCH Showroomers Are a Retailer’s Secret Weapon
August 2, 2011 RESEARCH Aimia study makes case for segmentation-driven social media strategy based on six social media personas
August 1, 2011 BORN THIS WAY Read how the Millennial Generation will change the way companies and brands build sustainable customer loyalty.
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Home  >  Knowledge  >  Overview

Overview

With the largest global footprint in the loyalty management industry, Aimia is uniquely positioned to bring together loyalty innovation, best practices, and case studies from around the world and distill them into leading edge thought leadership. With our practitioners deploying a full suite of loyalty services from Montreal to Mumbai, we’ll bring you the best ideas and the latest thinking in the customer loyalty space in a way that helps you step out of your comfort zone and move your business forward.

The Aimia Knowledge Bank will serve as the central repository for our latest research and thought leadership content, including:

  • Research: You’ll always find our latest research on customer loyalty showcased in this space.
  • Case studies: We’ll showcase our leading edge work on behalf of our clients and partners around the world.
  • White Papers: Our industry-leading position papers are designed to help you solve core customer loyalty challenges.
  • Editorials: Aimia’s loyalty experts aren’t afraid to speak the truth about the leading issues of the day.

Whether the issue is consumer privacy, government regulation or the latest technology fad, we’ll always have a strong point of view. You may not always agree with us, but we hope you’ll always find food for thought.

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06.06.2012 Staring at the Sun: Identifying, Understanding and Influencing Social Media Users
04.06.2012 Joining the Datarati: How Customer Data Will Redefine Loyalty Management
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