Cardlytics is a US based private company operating in transaction-driven marketing for electronic banking, in which Aimia owns a minority equity position.
Cardlytics’ solution is ground-breaking in the world of marketing. Cardlytics leverages individual financial card information, captured and secured behind the financial institutions’ own firewalls, to provide consumers with personalized merchant offers. These highly targeted offers are delivered directly to the consumer via trusted electronic banking channels including mobile, email and on-line banking. The company’s proven technology solution is uniquely designed for banking offering maximum security for the protection of customers’ personal information.
In addition to providing participating retailers with a targeted and measurable channel, Cardlytics provides valuable analytics services to help understand where consumers are making their buying decisions.
Through their long-term global strategic alliance, Aimia and Cardlytics will further grow Cardlytics’ offering outside the United States.
For more information, visit: www.cardlytics.com